![]() Up till now, we’ve utilized our celebrity partners internally rather than nationally. Both men were smitten with our product and in time, they signed on as two additional co-owners of the company. Loving the taste of our Long Drink, Kygo then shared it with his friends, among them golfer Rickie Fowler. While all four of us founders were certain Americans would adore the long drink, we had no idea it would catch on this quickly. We see our fans wanting to share the product with their friends, and this is creating demand that has resulted in our sell-through rates being among the best in our peer group.Īs of now, The Finnish Long Drink is one of the fastest-growing alcohol companies in America, growing at an unprecedented 470% per year. ![]() Our exponential growth has been primarily driven by getting people to try the product and watching them fall in love with the uniqueness of the taste and story behind it. All of our American friends who fell in love with The Long Drink only did so because they tried it.īecause The Long Drink represents a new category of drinks, sharing the experience of The Long Drink with American consumers is vital for our company to thrive, and we put a lot of effort, energy, and money into giving consumers those memorable experiences. We want our customers to experience the Finnish Long Drink, and to do that we need to explain its history and create opportunities for people to try it. This refers to tasting events, customer education, and point-of-sale materials. We split our marketing strategies between ground, online, and PR, but the vast majority of our budget has been spent on ground-level marketing. Traditionally known as a citrus soda with a liquor kick, our Finnish Long Drink comes in four different versions: our original citrus-flavored Long Drink Traditional, our Long Drink Zero, our Long Drink Strong, and our flavor varietal Long Drink Cranberry.Įducating Americans about the Finnish Long Drink To solve this problem, the government commissioned the creation of a simple, refreshing new liquor drink they dubbed “long drink,” now a staple part of Finnish culture. Back then, the country was still gaining its footing after the devastation of World War II and the government was worried about serving drinks quickly enough to all the tourists coming to the Summer Games. Long drinks can be traced back to the 1952 Summer Games in Finland. Where did the Finnish Long Drink originate? Three years post-launch, we’re now one of the fastest-growing alcohol companies in the US, having grown 470% yearly. We launched the Finnish Long Drink in America. ![]() Over the years, an idea formulated between the four of us: what if we brought long drinks to America? We were excited about this prospect, convinced Americans would love it, and knew there was nothing like it sold in the US. ![]()
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